One of the hardest things about starting a new business is getting it off the ground and setting it up for long term sustainability. We've all heard the statistics that say that 80% of businesses fail in the first couple of years.While these numbers fluctuate depending on who your source is and what the industry is, the general feeling is that most new businesses fail.
There are several reasons for these failures. One is that companies run out of capital. Another big one is that they don't get enough exposure and just die off. In other words sometimes it's a marketing problem. But either way, the fact is that a good number of new businesses fail for one reason or another.
So if the numbers are so bad over time, what can you do to improve your chances of surviving?
Well, one option very effective option is to start a franchise. Why is this a better way to go? Well, when you start a franchise you get the training and backing of a company that knows what they're doing in their industry. If they have a good track record you can trust that by getting started with that franchise you'll have a better chance of success.
The other benefit of starting your new business from a franchise is that you get instant brand recognition. Think of it this way: you could start your own burger shop and have to build up recognition, or you could get a well-known name immediately like McDonald's, Burger King, etc. and also get all of the advertising that goes with it.
The other good thing is that there are franchises in almost every industry. You could start a cartridge franchise, bread franchise, food franchise, or just about anything else you can think of.
So you have a few choices to make. You can either try to make it all on your own, or you can go to a system that is proven. Granted, one of these options costs a lot more in the beginning, but in the long run you're more likely to succeed with the franchise option.
Jack_Whitener
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