7 Pointers For Success in a Franchise

By joining a franchise you are now embedded in the franchise eco-system. Everyone in this franchise eco-system must follow the motto of the three musketeers, 'All for one, one for all'. And it is crucial to recognize that the new franchisee's success is tied to the success of the organization, while the eco-system recognizes that its success is also dependent on the success of every new franchisee.

I offer seven pointers to help you build a successful franchise business:

1. Refrain from re-inventing the model. The franchiser has invested many resources to create the business model. You've been invited to join this system. Embrace it and focus on utilizing its strengths to create a successful franchise rather than wasting time, energy and resources in trying to make it your business model.

2. Leave your past on the curb. It is when you reach a certain station in life and have achieved success, gained experience and accumulated resources that you desire to own your business. It is exactly that successful past that can come and delay your future success. You have much to learn about the new business. Learn it, internalize it, become good at its success attributes, gain your success and then see how your valuable past could be helpful to your business.

3. Understand, believe and follow the plan. Clearly understand what it takes to be successful in your new franchise business. Clearly understand the responsibilities you as a franchisee have in achieving this success. Ensure that in a disciplined and focused manner you are executing on the plan. Do what needs to be done and keep your head trash out.

4. Respect the brand, the brand promise and the franchise eco-system. Be sure that no action of yours hurts the brand, the brand promise to the customer and the system in any way. Anything that hurts the brand and the eco-system will hurt you and your business.

5. Associate with winners. You have started your own business by joining a franchise to succeed. Now make sure you hang out with winners and people who think like winners. There are many naysayers, negative people who will sap all your energy-be vigilant and stay away from them.

6. Collaboration and cooperation. Work closely with the franchisor in testing ideas and programs. Work closely with other franchisees in help them as well as learning from them. As the system continues to get stronger so will you and your business.

7. Keep the faith. Things will get tough on your journey but you must believe in the system you have joined and more importantly have faith in yourself and your business success. Let your faith propel you to the success you were born to achieve.

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