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Sunday, June 28, 2009

Is a Senior Care Franchise Right For You?

If you are someone who enjoys working with and assisting the elderly, have some marketing or sales experience, and have the passion and spirit to build a satisfying and profitable business around that concept, then a franchise opportunity in the medical or non-medical Senior Care industry might be perfect for you. Why, you may ask?

The senior population, which is the currently the fastest growing segment of the population, grows steadily every year and is projected to double between 2000 and 2030. It's a huge, huge industry, expected to be a $490 billion market by 2030. Your main objective, and that of your staff, is to improve the overall quality of life of the 65-and-older population, making this a true "feel good" business.

Typically, you will run your business from a small office location outside the home. Senior Care franchises feature multiple profit centers and extensive training & support from the franchisor. Franchise owners invest in a turn-key operations system while utilizing the opportunity to build a big business.

Here are some key benefits of operating a Senior Care franchise:

Low start-up costs with high income potential.

One of the most recession resistant industries.

Most Senior Franchisors require no medical background or experience. Most offer a complete and comprehensive training program equipping you with all the strategies and tools you'll need to develop and grow your business. Continuing education is provided as well.

Big referral business. In addition to health care professionals, sons, daughters, brothers, sisters, etc., are constantly seeking reputable, quality senior care. This allows you to keep your marketing costs down!

Multiple profit centers. Depending on the specific franchise, you have the ability to offer many services. Your profit will be generated from a variety of needed areas, including personal care, transportation, errands, meal preparation, light housekeeping, childcare services for new mothers, staffing services in hospitals and nursing homes, and specialty care, such as Alzheimer's.

National marketing campaigns drive revenue to your local franchise.

Caregivers are recruited and trained by the franchisor. This is handled by the industry experts, so they receive only the highest level of services. Thus, your caregivers are excited and committed to your business.

Senior Care affords you the opportunity to build lasting and trusting relationships; thus, franchisees are well-respected in their communities.

There are several very good franchises within the Senior Care category, each offering a variety of services. Most are run out of a small office, and some are larger operations operating within a large brick and mortar location. Your franchise consultant can help you determine which opportunity best suits you, based on your requirements in the business.

Find Your Perfect Business

Cory_Barber

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