Franchisor Support - What to Expect As a Franchisee

You've decided that you would really like to own a franchise, but are still concerned about the level of support you'll receive from the franchisor. The phrase "in business for yourself, but not by yourself" plays like a broken record in your head constantly. But what does that really mean to you, the potential franchisee? What should you look for and expect from the franchisor in the way of support and training? 
 
Numerous candidates I consult with rank support and training their number one priority when choosing the right franchise. Here are some of the specific areas in which you should expect exceptional support from the franchisor. 
  
Sales Support. Most good franchise opportunities offer a strong support staff or an assigned business coach who has "been there, done that". You're able to contact this "go-to" individual for many reasons, including how to handle a unique situation, product or service questions, or to get a different perspective or an idea for an alternative approach on a unique business challenge.  
  
These coaches are valuable to you, in that they have often already faced what you're currently up against, whether it's a marketing problem, how to make an effective presentation at a sales call, or product and service recommendations. 
  
Some franchises feature traveling business coaches who hold local meetings in small groups, provide on-going face-to-face training, and introduce new products and services.  
  
Many hold annual national conventions where vendors are showcased, and there's the opportunity to meet a celebrity or public figure who may represent the franchise. The company's website offers even more support, via online forums and e-newsletters.  
  
Training. It's typical for most franchises to hold training sessions that range somewhere between 10 days and four weeks. During this time, policies and procedures are defined. Many suggest that you secure a business phone line and a business license before you get to your training.  
  
During your training, you'll learn sound business practices and the best sales and marketing techniques based on the franchisor's experience. You'll also be shown how to generate and convert leads for your business, and you'll know your products inside out so that you are very comfortable promoting them to your customers. The franchisor will help you develop a marketing plan so you can hit the ground running when you open the doors to your business. You'll also learn how to duplicate and grow your franchise by hiring the right employees.  
  
Financial Assistance. Many provide at least some assistance. If not, third party financing options are available through SBA (Small Business Association) and many have lending contacts nationally. 
  
Site Selection. Many have their own Development Network, or Real Estate Brokers, specifically to assist you in choosing a suitable location. 
  
Lease Negotiation Assistance. Usually provided, some do encourage the franchisee to engage proper legal representation for lease review and negotiation.  
  
Remember, the reason you choose a franchise rather than an independent start-up is for the extensive training and assistance provided by the franchisor. Make sure you are getting the support you need and expect to run a successful franchise business 
  
Cory_Barber

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